While working at the Homebrew Depot in 2005, I yearned to make the cheapest beer I could from what would normally be waste products. My plan was to then serve it to the sheeple at the Great Arizona Beer Festival. I tried several names while serving, but when I told the sheeple the truth and called it Cheap Ass Ale they started drinking it faster.
I could never get by the horrid cheesy aroma, but the sheeple liked it, and drank half the borrowed keg. The soul food shop next door drank the rest after carting it to their store in Styrofoam cups and coffee pots.
It was touch and go for a while, whether to dump the keg or not, but the sheeple came through for me. It took a couple weeks to kill the keg off, thank God I didn't have to drink very much!